Tennis Canada Hits Low with Sexist Rogers Cup Ad

by | July 13, 2011
filed under Can-Con, Feminism, Pop Culture

Email Tennis Canada at and let them know why this ad is really offensive:

From Feministing:

In response, Tennis Canada, who created the ad, says they’re taking the criticism “very seriously,” they’re not removing the ads or issuing an apology because the “legends” they’re referring to are legends because they’re retired and not because they’re men.

Yeah, but why are none of the “legends” women? To say this ad (and perhaps the tournament) wasn’t explicitly gendered and in a very distinct way, in a way that says that the hot tennis girls are fun to watch but the real show are the male pros, is not taking this criticism seriously at all — in fact, it’s straight up denying it.

Thanks to AdamantEve for the heads-up on this.



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