by Jessica Critcher
It’s winter solstice time, and for my nieces and nephews, that means presents. Unfortunately, most mainstream toy stores are polarized between pink and blue, and the intent seems to be instilling and reinforcing traditional gender roles rather than encouraging play. It’s so obvious, even little kids can figure it out. If you don’t believe boy toys and girl toys are marketed differently, check out the Gendered Advertising Remixer to see them hilariously juxtaposed together.
I would like to offer a few strategies I’ve picked up for buying things for children– specifically for other people’s children, as I am not a parent and do not claim to be an expert.
- Books. Sometimes I worry that buying books all the time will hurt my chances of being the cool aunt. But then I remember that’s ridiculous, and high-five myself because books are the best. A Mighty Girl has tons of suggestions for books with positive female characters, from princesses who rescue themselves to Rosa Parks. You can even browse by genre and by the kid’s age. And you don’t have to stop at showing that girls can kick butt. The Achilles Effect suggests books with healthy images of masculinity, and both sites offer toy recommendations as well. Read more