by Kristen Hurst
The MILF acronym, popularized by 1999’s American Pie, is most often associated with teenage male desire for their friends’ “hot” mothers. Over ten years after the release of this film, even the casual cultural consumer could notice that soft-core MILF pornography has become prominent in pop culture, and with that, the sexualization of motherhood and pregnancy are on the rise.
Pregnancy fetishists and feminists alike may argue that pregnancy has always been sexy—it’s the natural result of heterosexual sex, after all—but a pregnant MILF’s body that has been dismantled limb-by-limb by an advertiser’s camera may only be sexy according to a troubling narrative, one which many feminist mothers would like to decapitate, even if they lack the tools to do so.
The main advertisement that I’m referring to, the 2009 commercial promoting HOTmilk lingerie, has been discussed widely across feminist blogs. As you can see below, a lingerie-clad mom-to-be greets what we may assume to be the father of her unborn child with a glass-shattering striptease.
Mom is so voracious that she is willing to break any dish or lamp in her belly’s way, but there is little in the video that lets the viewer know that the woman in question is pregnant. The editing and camerawork are handled in a way that would make Laura Mulvey more than cringe. While we see the assumed father’s titillated reaction to the tease on his face, the mother is revealed as an array of parts—a seam on the hip here, a bra strap there, a glove against the lip. She is a buffet of sexual consumables that you, too, can access, if you visit hotmilklingerie.com. She is sexy even though she is pregnant. Read more