All Out is trying to mobilize people worldwide to push for a repeal of Russia’s anti-gay “propaganda” laws ahead of the Sochi Winter Olympics. Their #LoveAlwaysWins campaign kicks off with this ad that imagines what Sochi could be like for a lesbian or gay athlete.
If you’re interested in more about what went into the creation of this ad, All Out also has a behind-the-scenes video with interviews with the actors and creators. You can also sign All Out’s petition urging Putin and Russian politicians to repeal anti-gay laws.
Transcript (after the jump):
(text) The Russian government just made it a crime for gay people to show their love in public. This winter, Russia will host the Olympic Games.
(voiceover) We care a lot about Olympic values within the Olympic movement.It is no wonder since these are values that are not only critical to the success of the Olympic Games but also ones which underpin the activities of our organization. Whilst the Olympic games are the most visible manifestation of what we do we also endevour to bring joy to people’s lives each and every day, by bringing them sport and the values it teaches. From our Olympic values of excellence, friendship and respect it is perhaps that of respect which stands out
(text) What if living your dream meant living a lie? The International Olympic Committee should honor its principles and condemn discrimination. Share this. Speak out against Russia’s anti-gay laws. #LoveAlwaysWins