Win: Tennis Canada to Change Ad

Good news! Saw on the Rachel Maddow blog that Tennis Canada has released a statement apologizing for their offensive “Come for the Ladies, Stay for the Legends” ad, which they will be pulling and replacing with this:

I’d say it’s a definite improvement, wouldn’t you? Thanks to everyone who sent complaints to Tennis Canada and the event sponsors.


Posted on by Jarrah Hodge in Can-Con, Feminism, Pop Culture 1 Comment

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Jarrah Hodge

Jarrah Hodge is the founder and editor of She has also written for the Huffington Post, Bitch Magazine Blogs, the Vancouver Observer and About-Face. Jarrah has B.A. in Women’s Studies and Sociology from UBC. She’s a fan of politics, Star Trek, musical theatre, and brunch.

One Response to Win: Tennis Canada to Change Ad

  1. sara

    Thanks for posting about this! I travel through St. George station in Toronto every day and that’s where I saw the original ad. I seethed with rage for the same reasons your first post cited (women aren’t/can’t be legends? the ladies are just sexy fun and not real athletes, so the real show is the male pros). This week, I was really surprised to see that the copy had changed, now pleased that I know why. Good on everyone who complained.


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