Email Tennis Canada at info@tenniscanada.com and let them know why this ad is really offensive:
From Feministing:
In response, Tennis Canada, who created the ad, says they’re taking the criticism “very seriously,” they’re not removing the ads or issuing an apology because the “legends” they’re referring to are legends because they’re retired and not because they’re men.
Yeah, but why are none of the “legends” women? To say this ad (and perhaps the tournament) wasn’t explicitly gendered and in a very distinct way, in a way that says that the hot tennis girls are fun to watch but the real show are the male pros, is not taking this criticism seriously at all — in fact, it’s straight up denying it.
Thanks to AdamantEve for the heads-up on this.
-Jarrah








Oh for pity’s sake! I CANNOT believe this crap. They will feel my displeasure – and then probably hit delete as they have obviously done with everyone else’s. Why don’t they employ someone who can do joined-up thinking?
Pingback: » Win: Tennis Canada to Change Ad Gender Focus – A Canadian Feminist Blog
Pingback: » Gender Focus 2nd Blogiversary! Gender Focus – A Canadian Feminist Blog