Thursday Thought: Media Literacy

by | December 30, 2010
filed under Pop Culture

Deconstructing Media Messages, suggested questions for critical media consumption from the Media Literacy Project. Check out their website for lots more great tools and resources, as well as advanced deconstruction questions.

Basic deconstruction questions

1. Whose message is this? Who created or paid for it? Why?

2. Who is the “target audience”? What are the clues (words, images, sounds, etc.)?

3. What “tools of persuasion” are used?

4. What part of the story is not being told?

Intermediate deconstruction questions

1. Whose message is this? Who created or paid for it? Why?

2. Who is the “target audience”? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this?

3. What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.)

4. What is the “subtext” of the message? (What do you think is the hidden or unstated meaning?)

5. What “tools of persuasion” are used?

6. What positive messages are presented? What negative messages are presented?

7. What part of the story is not being told?


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